SEO For Dummies: How To Rank In Google

So what is SEO and how can you use it to get your sites to rank in Google? Well in this video I’ll explain it all to you – in plain English.

I’ll show you the simple SEO tips and techniques that I use to get all of my niche sites to rank in the top spots of Google so that I can make constant sales through various affiliate programs.

This video is part of a ‘crash course’ for new affiliate marketers that I put together which you can find here:

Proper Google SEO training

How Important Is Proper Google SEO Training?

When you do a search on Google for a product that you would like to buy, or perhaps just information on a topic, websites that appear at the top of the search engine listings have achieved those top positions by utilizing search engine optimization techniques. SEO it has been around for over a decade, ever since the advent of the search engines themselves. However, the techniques that must be utilized to achieve these top positions have changed over time, becoming more complex with each passing year. In order to achieve top rankings for each of the pages on your website so that you can generate consistent traffic without having to pay for every click that you receive, you will need to find proper Google SEO training that can show you exactly how to achieve page 1, and even number one, positions on the Google search results.

What This Training Will Teach You

SEO training usually begins with an overview of how to properly optimize a website that you have created. They will begin with on-site optimization strategies, and then teach you how to do off-site optimization which is essentially building backlinks. There is no greater search engine than Google, which is why most people will learn strategies that can help both individuals and companies achieve top positions on this search engine. The training that you will receive will focus upon these two aspects of SEO, specifically because every strategy that you will learn is related to on-site and off-site optimization.

Understanding On-Site Optimization TechniquesOn Page SEO Techniques

One of the most important series of strategies that you will learn so that you can rank high on Google are on-site optimization techniques. There are four that absolutely must be implemented with every website that you built if you hope to achieve page 1 positions. Every page that you build should target a single keyword, and you should sprinkle secondary keywords and semantic keywords into each article that you write and ultimately post on each page. The four strategies that you must use include using only unique content, adding videos, adding images, and linking out to authority sites that are ranking for the same keywords that you would like to target. The search engine spiders will assess all of this information, and based upon what they find, they can rank your website as high as the first page of Google for your chosen keywords. However, to get that highly coveted number one position, this can only happen if you incorporate off-site optimization techniques.

Why Off-Site Optimization Techniques Are Necessary

If you really want to conquer Google, finding your way to the top of the search engine listings, you need to build backlinks. This is the essence of off-site optimization, and it requires you to get links from multiple Web 2.0 properties. It is also necessary to get links from social media sites like Twitter and Facebook, one of the first places that the search engine spiders will go in order to find new popular content. The links that you get should use your primary keyword for each page only a handful of times. If you use this keyword every time that you build a link, this will look unnatural to the search engines. What Google is looking for is a multitude of different keywords, keyword phrases, all of which are generally related to the keyword you are targeting. By using large variations, you should have no problem at all reaching the top position on the Google search results for every keyword that you target.

Is There Actually Google SEO Training?

Almost every free and paid SEO course that is available today is going to show you how to rank on Google. Since most people use Google to find information that they need, or to find sources for products that they would like to buy, almost every course on search engine optimization is focused on conquering Google. That being said, not all courses are created equal, and you are typically better off working with a company that charges money for the information that they provide. By doing so, you can utilize strategies that are working right now, allowing you to quickly elevate all of the pages on your website to the top of the Google search engine listings.

After you have learned and implemented these strategies, you will see a noticeable change in your rankings over the next few weeks. Sometimes it can take longer, perhaps a couple of months, if you are targeting shorter keywords. Longtail keywords which are simply keyword phrases that are greater than three key words in length, are very easy to rank, especially local keywords, allowing most people to find success quickly. If your goal is to have consistent traffic from Google, it is of utmost importance that you learn the latest search engine optimization techniques that are working on Google right now. Once you have multiple pages ranked on the first page, or even in the number one position, you will start to generate more revenue for your business.

SEO Training Course Guidelines

What To Look For When Choosing Free SEO Training Courses

Learning how to do search engine optimization for your website can be a difficult task. There are many strategies that must be implemented, and to learn them, you typically have to purchase products that can show you what to do. However, there are many free SEO training courses that you can take that will show you some of the latest techniques that you should be implementing today. There are many to choose from, and the following information will help you make the right choice when it comes to selecting the best search engine optimization free training courses available right now.

What You Should Know About SEO

There are several things that you should know about search engine optimization before you begin to implement the strategies. First of all, all of these techniques are designed to do one thing which is move your website, and all of the pages on that site, to the top of the search engine listings. Each page that you post should focus on one particular keyword, and by using very specific SEO techniques, you will be able to achieve top rankings for each of your pages, hopefully surpassing the positioning of your competitors. Search engine optimization has two specific components which are on-site and off-site optimization. When you are looking for the free training courses for SEO,  these are the two things to look for.

What Is On-Site SEO?

This is a set of strategies that will help you take any webpage that you have and rank it on the first page of the search engine listings. It is difficult to rank pages that are targeting keyword phrases that are three words or less, and is very easy to rank keyword phrases that are four words or longer in length. The reasoning behind this is that more people will type in short phrases than they will long ones, and therefore it is much more profitable if you can rank above your competitors for the shortest keyword phrases. You will get more traffic, however, the longtail keywords are actually going to be typed in by people searching for very specific products. These individuals tend to be buyers more than people simply looking for information. By properly optimizing your website using unique content, videos and images, and a proper linking structure on your website, it should be very easy for anyone to rank on the first page of the search engine listings for longtail keywords.

What Is Off-Site SEO?Off Page SEO Approach

This is the other half of search engine optimization which focuses upon link building. You will need to get as many backlinks as possible pointing to your website, specifically each page that you have posted. Links are regarded by the search engine algorithms as a type of vote, and the more votes that you have, the more likely it is that you will be found on the first page of the search results. These links should come from social media websites such as Facebook, and Web 2.0 properties that are related to the topics that you are discussing. By creating a link building campaign, or by hiring someone to build them for you, you can quickly rise to the top of the search engine results.

How To Choose The Best Free SEO Training Courses

In order to choose the best training courses that are for free, they should discuss all of these topics. Moreover, they should also have the latest strategies that search engine optimization experts have posted, and are willing to freely give away. They should have examples of results that they have achieved using the techniques that they will teach. Websites that have a substantial amount of proof are the ones that you will want to choose above all of the others as you will know that there strategies really do work.SEO Training Course

If you can find several free SEO training courses, you can evaluate them based upon the tips that have been presented in this article. As long as they are discussing on-site optimization, off-site optimization, and a series of successful strategies that they had recently developed, these are the courses that you will want to take. Although you will probably get more in-depth information from a paid course on search engine optimization, this is a great place to start. Once you have become proficient at optimizing your website using this free information, you may want to upgrade to a paid SEO course that can help you achieve even greater results.